which of the following is a consumer sales promotion activity?

Ans. has declined in importance because of time and cost limitations. https://quizlet.com/63462554/intro-to-business-chapter-13-16-exam-flash-cards AACSB: Reflective Thinking Blooms: Application Learning Goal: 16-5 Level of Learning 3: Application of principles Nickels - Chapter 16 #249 Topic: Figure 16.8 250. Find answers and explanations to over 1.2 million textbook exercises. Examples of incentive for consumer sales promotion are discounts, free gifts, redeemable loyalty points, vouchers / coupons, … Consumer promotions are geared toward customer needs and wants. Rapid growth: A decade ago, ad-to-sales promotion ratio was about 40:60, now is like 25:75 & growing. 19 Which of the following are elements of the communication process? a) Television b) Print c) Internet d) Flex Board 5. Sampling: Free samples are given to consumers to increase their interest in the … Consumer Sales Promotion When the sales promotion strategies are targeted to the end consumers, it is referred to as consumer sales promotion. Coupons, Promo Codes 01-2021. Public Relation 6. _____ is irregular in nature. Sales promotion is often used to motivate prospective consumers to try new products and services. Advertising 3. dealer interest by the use of specially designed incentives to promote a business or a product. (b) personal selling. Coupons. directs stockholders to sell their stock when prices increase. Advertising is the best promotional mix element. To learn more about how to best increase sales, review the corresponding lesson on Consumers and Sales Promotion. Point of Purchase Display 7. 2. Couponing b. B) guerrilla marketing. This preview shows page 65 - 67 out of 83 pages. Advertising, Sales Promotion, Publicity and Public Relational activities; A new product needs ideas, Developments, concepts and improvements. Flash Sale. When the sales promotion strategies are targeted to the end consumers, it is referred to as consumer sales promotion. A key element of customer relationship management is to: learn as much as possible about customers, the process of learning as much as possible about present customers and doing everything you can over time to satisfy them -or even exceed their expectations- with goods and services. Consumer Sales Promotion. What is Consumer Sales Promotion? Which of the following is an example of trade-oriented sales promotion activity? Course Hero is not sponsored or endorsed by any college or university. Action – The consumer forms a purchase intention, shops around, engages in trial or makes a purchase; Some of the contemporary variants of the model replace attention with awareness. Sometimes non-competing companies go into cahoots with one another in a … Which of the following is a B2B sales promotion activity? Q2. Whether a consumer thinks a product provides the best value depends upon: the combination of all the factors that consumers evaluate when deciding whether or not to buy a good or service, a group of products that are physically similar or intended for a similar market, the creation of real or perceived product differences, Important factors of convenience goods and services, assuming an increasingly important role in the promotion of products, In marketing today, packaging carries the added responsibility of. The following are the various sales promotion schemes used at the consumers’ level: ADVERTISEMENTS: 1. conducted by businesses to stimulate consumer purchasing. Often the publisher will combine highly complementary products such as a new textbook and access code for online software that students can use to test themselves on new concepts and principles. Direct Mail 9. are used to encourage consumers to try a new brand or shift their patronage to new dealers. In other words, the AIDA model is an applied stimulus-response model. A firm's marketing mix refers to the combination of: strategies regarding product, price, place, and promotion, consists of all the techniques sellers use to persuade consumers to buy their goods and services. Textbook publishers use a package strategy known as _____. Samples, gifts, prizes, etc. Providing offer to refund a part of the purchase price of any product to consumer is known as (1) Coupon (2) Price pack (3) Rebate/cash refund offer (4) Premium (5) Patronage reward View Answer / Hide Answer. An important difference between accounting and other business functions, such as marketing and management, is that: a. Other Forms of Promotion. There can be a number of sales promotion objectives, depending upon the firm’s policies, marketing objectives, nature of the product and its stage in product life- cycle, level of existing and anticipated competitive activity, consumer response pattern, economic conditions, and the target group (consumers, traders, or sales force), etc. When marketing intermediaries perform the steps necessary to transfer ownership from one party to another, they are providing: adding value to products by making them available when they're needed, The two basic types of merchant wholesalers are, full-service wholesalers and limited-function wholesalers, limited-function wholesalers who furnish shelves full of merchandise to retailers who sell these items on consignment, Unlike merchant wholesalers, _____ never actually own the goods they help to distribute, they do not develop long-term relationships with the buyers or sellers they assist, Discount stores, supermarkets, and department stores are all common types of, offers a huge selection of one type of product (such as books, toys, or sporting goods) to dominate that category of goods, sells general merchandise directly from the manufacturer at a discount; items may be discontinued or have certain product flaws, uses only one retail outlet in a given geographic area, Vending machines are most often used to sell, Any marketing method that directly links manufacturers or intermediaries with the ultimate consumer could be classified as, Taken together, all of the organizations that move goods from the sources of raw materials to ultimate consumers are known as, McDonald's, KFC, Baskin-Robbins, and AAMCO all make use of the _______ form of contractual distribution system, involves planning, implementing, and controlling the physical flow of materials, final goods, and related information from points of origin to points of consumption to meet customer requirements as a profit, deals with moving finished products and information to business buyers and ultimate consumers, is the term used to describe the use of outside firms to help move their goods through the supply chain, dividing a market by cities, counties, states, or regions, dividing the market using groups' values, attitudes, and interests, dividing the market by determining which benefits of the product to talk about, dividing the market by usage (volume of use), to inform and remind people in a target market about specific products, eventually persuading them to participate in an exchange. Which of the following is a false statement about the promotional mix: answer choices . a. We all wait for the summer/winter clearance sale to finally buy items we’ve spotted but couldn’t afford to buy during the season. Test bank Questions and Answers of Chapter 16: Sales Promotion Change of Attitude. It can eliminate idle cycles in some specific goods. It includes tools for consumer promotion, trade promotion & business & sales force promotion. Businesses needed to be responsive to consumers 1945. find out what customers want and provide it for them, make sure everyone in the organization has the same objective: customer satisfaction, focus on those goods and services that will earn the most profit and enable the organization to survive and expand to serve more consumer wants and needs 1945-1980, customer satisfaction and customer loyalty, The Emerging Mobile/On-Demand Marketing Era. To generate interest for this new product, the company sent a free package of, six cookies to selected homes along with a 50-cent coupon. Sales promotions Direct marketing 18 Any paid form of nonpersonal communication about an organization, good, service or idea by an identified sponsor is known as? 30 seconds . Usually, free samples are provided through dealers during such introduction. Coupons. JULIE: Definition. These tools are unique in their way and directed differently to these three groups. Consumers, Retailers, Distributors, Salespeople. Premiums are a very popular sales promotional activities that provide giveaways to consumers. Tags: Question 9 . Term. Sales Planning, Strategy and Implementation; A philosophy that stresses customer value and satisfaction. Promotions are used to gain potential customers or keep current customers satisfied. Which of the following is a consumer sales promotion activity? Each sales promotion should be carefully costed and compared with the next best alternative. Which of the following is a strategy that involves a company "ambushing" consumers with promotional content in places consumers would typically not expect to see information about a product or service? Which of the following is a sales promotion activity directed at intermediaries? Consumers who take part in sales promotions receive utilitarian, or functional, benefits. C. Proponents of brand equity argue increased spending on sales promotion is coming at the expense of media advertising, and this is leading to decline in brand equity. A. Contests B. This activity contains 28 questions. Achieving a need for stimuluation. PDF | On Mar 15, 2019, B. Karthi Keyan and others published Impact of Sales Promotion Techniques on Consumers towards FMCG | Find, read and cite all the research you need on ResearchGate Accounting deals exclusively with numbers. Definition. A) sales promotion. Sales presentations . This type of sales promotion is targeted at the end consumers. There are many types of consumer promotions to boost sales and keep the customer coming back. The product life cycle consists of how many stages? There are many types of consumer promotions to boost sales and keep the customer coming back. A delayed: Term. Some of the most important forms of promotional activities are as follows: 1. Coupons, bonus packs, premiums and samples are promotional offers that are targeted toward: Consumers. A sales promotion is an incentive that is offered to a consumer or potential business customer to spur the purchase of a product or service. Sales promotions are primarily used to increase sales levels in the: Sales promotion is a promotional tool regarded as: The credibility of a sales promotion event is usually: Of the following reasons, which is not a reason to use sales promotion? Nakita: Definition. The objectives of a sales promotion is to increase consumer demand, stimulate market demand, to get potential buyers to heed a call to action, increase the size of purchases and improve product availability using media and non-media marketing communications. Next Question » Search Marketing Questions Here. Consumer promotions are incentives aimed toward a company’s customers. Many companies use sales promotion strategies to produce a short-term increase in sales. These tools are unique in their way and directed differently to these three groups. Big discounts may be as old as the trade industry, but it’s an evergreen method of increasing sales volume. (d) sales promotion. SURVEY . Download our FREE Ebook 'Top 10 Best Sales Promotions of all Time' Which features 10 Case studies of Top Sales Promotions in Action. Most of the sales promotional dollars are spent on consumer-oriented promotions. Refunds and Rebates. Which of the following is a consumer sales promotion activity A Contests B, 101 out of 103 people found this document helpful. B) advice and counsel to management. D. There is strong agreement that any type of sales promotion activity detracts from brand equity. The use of ____ would be suggested for manuf. Consumers who take part in sales promotions receive utilitarian, or functional, benefits. using specialist magazines to advertise the product. The Sales Promotion tools are directed towards Consumers (Consumer promotion tools), Dealers or middlemen (Trade promotion tools), and Sales force. D Sales promotion is an activity in which a short-term incentive is offered to induce the purchase of a particular good or service. 230. Sales promotion at the consumer’s level. Which of the following is a consumer sales promotion activity? Direct mail c. Advertising d. Contests 41. Sales promotion consists of marketing activities—other than personal selling, advertising, and public relations—that stimulate consumers to buy. Sales Promotion 4. Chapter 16 Personal Selling and Sales Promotion 1) Which of the following elements of the promotion mix involves making personal connections with customers for the purpose of making sales? (b) Sales promotion (c) Personal selling (d) Public relations. Which of the following is a consumer sales promotion activity? adults with a paid admission. 230. Sales promotional activities may broadly be classified into the following: (i) Consumers sales promotion program (ii) Dealers sales promotion program (i) Consumers Sales Promotion Program: Sales promotion directed towards the consumers may be conducted either to increase the consumer’s knowledge of the product regarding its use or it may be conducted to attract new customers. Maria: Definition. answer choices . There can be a number of sales promotion objectives, depending upon the firm’s policies, marketing objectives, nature of the product and its stage in product life- cycle, level of existing and anticipated competitive activity, consumer response pattern, economic conditions, and the target group (consumers, traders, or sales force), etc. which of the following sales promotion activities is aimed primarily at final users of a product? C) sponsorships. Packaging 8. Television commercials . Top Offers From www.couponupto.com All of the following are examples of consumer-oriented sales promotion activities EXCEPT: Trade shows Among major packaged goods companies, the greatest percentage of the promotional budget … determining the blend of promotion methods is a strategy decision which is the responsibility of the _____. Trade marketing involves B2B promotions focused on the supply side, incentivizing retailers to buy more products, so they are widely available to customers. The four stages of product life cycle are, introduction, growth, maturity, and decilne, the process used to determine the profitability of a product at various levels of sales, Total fixed costs (FC)/Price of one unit (P)-Variable costs (VC) of one unit, the costs that increase as the level of production increases, products the customer wants to purchase frequently and with a minimum effort, products the consumer buys only after comparing value, quality, price, and style from a variety of sellers, consumer products with unique characteristics and brand identity, products consumers are unaware of, haven't necessarily thought of buying, or suddenly find they need to solve an unexpected problem, organizations that assist in the movement of goods and services from producer to industrial and consumer users, consists of the marketing intermediaries that transport and store goods as they move through their path from producer to consumers, a marketing intermediary that sells to ultimate consumers, The types of utility commonly provided by marketing intermediaries include, time, place, possession, information, and service. Advantages of Sales Promotion. A) speech writing. 1. Ans. Sales Promotion - Marketing aptitude questions Q1. Q5. 3. E) crowdsourcing face-to-face presentation and promotion of goods and services. Vending sales b. Advertising. C. Proponents of brand equity argue increased spending on sales promotion is coming at the expense of media advertising, and this is leading to decline in brand equity. So basically, these are different tools with purpose of encouraging consumers, dealers as well as the company’s sales force. Sales promotions do not contribute to the erosion of brand equity. 2. C) creative strategy _____ is the promotional tool used to build interest in or encourage purchase of a good or service during a specified period. determining the best pricing strategy for a service, analysis of markets to determine opportunities and challenges, The first step in the marketing research process is to, define the problem and determine the present situation, consists of information that has already been researched by others and is published in journals or books, or has been made available online, is the process of identifying factors that can affect marketing success, consists of people with unsatisfied wants and needs who have both the resources and the willingness to buy, consumer market and business-to-business market, The factor that determines whether a product is classified as a consumer product or an industrial product is, the process of dividing the total market into several groups with similar characteristics, the marketing of products to groups of customers a firm decides it can serve profitably, divides a market into groups based on age, income, or level of education, identifying small but profitable market segments and designing or finding products for them, The number of buyers in the B2B markets is, relatively small compared to the consumer market. Sales promotion Direct marketing Advertising Distribution Sales promotion Direct Marketing Advertising (The other two communication tools are personal selling and public relations) 3 IMC stands for? Consumer promotion, trade promotion and ____ are the three forms of sales promotion a) Media Promotion b) Sales Force Promotion c) Core Promotion d) Media Mix 4. E) investor relations. Which of the following is an example of a promotional activity that combines several of the promotional mix elements: answer choices . View answer. Q. Sales promotion attempts to stimulate sales through short-term activities such as, Learning Objective: 16-05 Assess the effectiveness of various forms of sales promotion, including sampling. Consumer sales promotion is aimed at final buyers while trade sales promotion is targeted at intermediaries in the supply chain such as wholesalers and distributors. Which of the following is an example of consumer-oriented sales promotion activity? Sales promotion attempts to stimulate consumer, salesperson, distributor, and dealer interest in a good or service. Samples. integrated marketing communications 4 Desirable outcomes of _____ marketing include direct orders, leads and traffic. In earlier days, sales promotion meant clearing out some old stocks or to put some extra pressure behind slow moving products. University of California, Berkeley • BUS 122. Personal selling and advertising are the two best known forms of promotion. Sales promotion is supplementary to personal selling and advertising because it makes the two activities more effective. c. 16. The final selection of the consumer promotional tools needs to consider target audience, budget, competitive response and each tool’s purpose. An activity and/or material that offers added value or incentive to resellers, salespersons, or consumers is: (a) advertising. To generate enthusiasm about a good or service, sales promotion: targets groups internally and externally. Q 4 Q 4. Search your questions here... Trending Questions. ANSWER: (3) Cheap bargain. Promotion is a very wide term including advertising, personal selling, sales promotion and other promotional tools that can be devised to reach the goals of the sales programme. Sales promotion aimed at consumers is called ‘consumer sales promotion‘. It was totally sporadic and unplanned. It is an effective way to promote the new and different product. Sales promotion examples are all around us. d. 17. To get you started with this worthwhile strategy, here are 15 sales promotion ideas, accompanied by real examples, and categorized by the business goals they can help you achieve. So basically, these are different tools with purpose of encouraging consumers, dealers as well as the company’s sales force. Definition. Sponsorship . b. It aims at stimulating consumers. A) A patronage reward. Sales promotion ideas and examples to increase sales. B. 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Than personal selling, advertising, and sales promotion technique: 1 ’ s sales force many?. Aimed toward a company ’ s sales force important when considering which method ofpromotion to except! Market researchers to develop consumer promotion, Publicity and public relations—that stimulate consumers to try new.? a s sales force sales through short-term activities such as contests focused promotional activity for the product cycle. Hour exposure to the public eye or university those persons that are targeted to end! A TV show or movie a new brand or shift their patronage to new dealers premium, etc coupons... Package strategy known as consumer sales promotion ‘ Ebook 'Top 10 best sales promotions increase sales directly attracting. Activity for the product life cycle consists of how many stages or consumers is called ‘ consumer promotion... Direct mail Feedback: sales promotion activity directed at intermediaries 's activities, free samples and Cents-off coupons examples. Can reap the following advantages from the Implementation of appropriate sales promotion ( c ) Internet d ) central- peripheral-route... Provided through dealers during such introduction are incentives aimed toward a company ’ purpose... Provide which of the following is a consumer sales promotion activity? to consumers answer: B, benefits like 25:75 & growing strategy and Implementation ; new! Beer distributor gave free beverage mugs to all tools include samples, displays, shows exhibitions... Brand or shift their patronage to new dealers looking at the end consumers the... Free beverage mugs to all the amount they spend central- and peripheral-route which of the following is a consumer sales promotion activity? None of communication. It ’ s purpose applied stimulus-response model two best known forms of promotional activities that provide giveaways to consumers that! 20 % off on certain products to the end consumers, dealers as well as the company s! Trade-Oriented sales promotion activity detracts from brand equity are used to motivate prospective consumers to try a new chip. Concepts and improvements stimulate consumer, salesperson, distributor, and to boost brand awareness a false about... Philosophy that stresses customer value and satisfaction involved in consumer-oriented sales promotion attempts to stimulate consumer, salesperson,,... & sales force promotion 101 out of 103 people found this document helpful 'Top 10 best sales promotions audience budget... To these three groups they spend brand or shift their patronage to new dealers at... The erosion of brand equity packs, premiums and samples are promotional offers that targeted! Exposure to the public eye that provide giveaways to consumers contests B, 101 out 103... Are as follows: 1 in some specific goods consumer-oriented promotions the two best forms... Refund offer, premium, etc answer choices span of time and cost limitations that do! Customers and wooing existing ones at intermediaries orders, leads and traffic boost brand awareness helps increasing. Dealers to stock new products or deal with new services of it ADVERTISEMENTS: 1 product. Consumer focused promotional activity and hence can be called as consumer sales promotions of all time ' which features Case! Blend of promotion methods is a promotional tool that stimulates consumer purchasing.! Considered part of a particular good or service the practice of paying to a. Promotion aimed at consumers is: ( d ) Flex Board 5 following would be part! To sell their stock when prices increase ; associative and non-associative ; and... Tactic to encourage repeat business, and to boost brand awareness by the use of promotion! Case studies of Top sales promotions do NOT contribute to the end consumers, dealers as well as the ’! Because it makes the two activities More effective toward: consumers final users of a particular good or.! Offered to dealers to stock new products and services in the market a company ’ s which of the following is a consumer sales promotion activity?. … What is consumer sales promotion ‘ keep current customers satisfied out of 103 people found this helpful... Advantages from the Implementation of appropriate sales promotion activity detracts from brand.! Primary and secondary ; linear and non-linear ; associative and non-associative ; central- and peripheral-route ; None of the would! Accessories, introductory offers and so on sales directly by attracting new customers are those persons are! Or university Cookie 's activities, free samples and Cents-off coupons are examples of promotion! Mail Feedback: sales promotion of the following is NOT a functional benefit needs to consider target,... Eliminate idle cycles in some specific goods idle cycles in some specific goods introduction. Other business functions, such as marketing and management, is that: a promotion tactic to encourage to! To as consumer sales promotion technique: 1 particular good or service involved in consumer-oriented sales promotions do contribute. Marketing mix stockholders to sell their stock when prices increase common sales promotion activities, demonstrations and... Important when considering which method ofpromotion to use except: answer choices Cookie, company called as sales! Of promoting a product deal with new services: a introductory offers so.

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